Next Gen

Trend Insights.

Barometer 2024
The latest whitepaper on experience marketing has just been published. We asked over 150 decision-makers from leading Swiss companies about their most important challenges in 2024. And these are the top 3 challenges around events, sponsoring and experiences
Screenshot 2024-07-02 222445
Building a topic-specific ecosystem in the lead of marketing opens up new perspectives for a company. It thinks bigger and more long-term and secures five crucial advantages against the competition...
Marketing Büro 2027
The development of marketing is strongly driven by digitalization. It is fundamentally changing marketing positioning, value creation and management. This trend is currently accelerating significantly - because data profiles are improving, automation is becoming more effective and the arrival of artificial intelligence is revolutionizing workflows and processes in marketing. Technological progress has catapulted marketing into a new dimension of digitalization.