Successful marketing transformation in 6 steps
The development of marketing is strongly driven by digitalization. It is fundamentally changing marketing positioning, value creation and management. This trend is currently accelerating significantly - because data profiles are improving, automation is becoming more effective and the arrival of artificial intelligence is revolutionizing workflows and processes in marketing.Technological progress has catapulted marketing into a new dimension of digitalization.
So it's definitely time to rethink your marketing. Gradual adjustments from NOW to NEXT are no longer enough. It's the right time to reorganize your marketing in a visionary way for the future - with a NEXT GEN marketing vision for 2027. In practice, it turns out that you need three years to restructure your marketing setup. In doing so, they have to overcome a number of challenges: For example, ensuring that their marketing continues to function on a daily base with a vision of the future, convincing their management that they need additional budgets for a compelling digital and technological push, building up additional skills or incorporating AI into their processes in a meaningful way.
However, do your marketing challenges only focus on digitalization? Of course not: they should also reflect other trends and developments in their new strategic vision: For example, how they can switch from a static to a dynamic positioning, how they can better play out their purpose via marketing, how they can incorporate new sustainability requirements into their marketing, how they can set up a new performance measurement system or how they can build communities that will secure them market and customer access in the future.
StrategyOne supports well-known clients in the successful and properly dosed 6-step marketing transformation:
- Review current positioning: Where do you stand objectively from an external perspective and in the benchmark? Which strengths should you protect, which gaps should you close?
- Definition of visionary target image "your profile in 2027": Which development pillars do you need to achieve this profile and where is the current gap?
- Strategy adjustment: introduction of a new strategy model with which you can dynamically manage your marketing into the future.
- New technological setup: Definition and deployment of their new technical data infrastructure that they need to further automate their marketing.
- Organizational adaptation: moving away from the traditional setup towards a dynamic circle model with new skills for new tasks.
- Work packages: Clear, manageable work packages for your marketing team to successfully implement the transformation despite the daily business workload
Do you want to start your marketing transformation now?
