Theme ecosystems as a competitive advantage
Building a topic-specific ecosystem in the lead of marketing opens up new perspectives for a company. It thinks bigger and more long-term and secures five crucial advantages against the competition:
- It establishes a topic as No. 1 and thus achieves a new level of expertise.
- It creates a new value proposition and thereby shakes up the market.
- It reaches customers earlier and more effectively in the customer journey via new channels and touchpoints.
- It penetrates the communication "filter bubble" and addresses potential customers much more directly through their needs.
- It ensures the market and customer access of the future by building a new topic community.
As a rule, every company has 2-3 themes for the development of a theme-specific ecosystem: in addition to more complex business ecosystems, marketing ecosystems (development and positioning of marketing theme worlds) and experience marketing ecosystems (development of sponsoring engagements into 360° theme platforms) offer completely new market opportunities that companies are still exploiting far too little.
In addition to corporate companies, sports associations, institutions and event organizers can also build marketing ecosystems around "their" topic and significantly expand their added value.
Successful ecosystems need a strong vision, a development and expansion strategy and a clever development plan. At StrategyOne, we are experts in the development and expansion of ecosystems and have already supported many companies and built successful ecosystems: For example, Sustainable Switzerland - the No. 1 ecosystem on the topic of sustainability of NZZ or Sunrise starzone - the most important music ecosystem in Switzerland of Ticketcorner.
Where does your company have potential? We will be happy to show you the best ecosystem examples in Switzerland, the most important success factors and their potential for your next ecosystem
